The Argument Against Online Video Marketing by TJ Philpott
The use of online video marketing is becoming a more commonly implemented strategy by many internet entrepreneurs. Now this is not to bash the use of this particular method however there remains questions as to its marketing effectiveness.

Here are 5 'points' to consider for anybody working online that intends to utilize video as part of their marketing strategy.

Content is Not as Structured

When using text the content is thought out and very structured to get the point across and make use of every word. Video use, if not presented with trained actors, will have pauses or discontinued thoughts which will 'lose' the interest of some viewers. In some circles people may view this as a more 'lazy' approach thereby decreasing its marketing effectiveness.

Must Use Audio

Video use almost always requires the utilization of audio as well and sometimes that is not the preferred choice o ... Read more »